FCB adds two Brazilian dot-com clients

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SAO PAULO--Giovanni FCB here has added two dot-com accounts, together worth around $8 million.

Two years after the launch of calendar Web site Elefante (elephant), which reminds users of important dates such as birthdays and anniversaries, the service has decided it needs to spend $2.8 million on advertising to expand beyond its 320,000 users. The aim is to grow to 1 million users within six months.

Giovanni FCB has also won the $5.5 million advertising account for IBest, the country's strongest interactive awards contest.

Copyright January 2000, Crain Communications Inc.

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