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FCB adds interest in Pragma

Published on .

Foote, Cone & Belding increased its equity in affiliate Pragma/FCB, Buenos Aires, from 20% to 60% as part of its expansion in Latin America. Pragma/FCB's billings in 1994 were $66.2 million, up 31.1% over 1993. Pragma handles Fiat and Peugeot manufacturer Sevel Argentina ($18.4 million), Telefonica de Argentina ($19 million) and British American Tobacco licensee Nobleza Piccardo's Gitanes and Parisiennes brands.

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