×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

FCB buys Indian agency

Published on .

BOMBAY -- Foote, Cone & Belding, the True North Communcations Inc subsidiary, has bought Ulka Advertising of Bombay, India, as part of its expansion program in the Asia-Pacific region.

FCB/Ulka has projected billings of $120m and a staff of 450. Its client base includes Vespa Scooters, L'Oreal, Whirlpool and Northwest Airlines.

True North agreed last week with Paris-based Publicis to a shareholding re-arrangement following the end of the two networks' joint set-up. Publicis said on February 20 that it would buy co-owned agencies in several Asian countries including India.

Copyright February 1997, Crain Communications Inc.

Most Popular
In this article: