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FCB buys leading marketing services companies in U.K., Brazil

Published on .

FCBi, Chicago, FCB Worldwide's interactive marketing arm, has strengthened its global operations with the acquisition of two marketing services companies: the Opus Group in the U.K. and Datamidia in Brazil. No financial details were disclosed. Founded in 1989, the Opus Group is a leading U.K. customer relationship marketing company with a strong business-to-business focus in the technology and telecommunications sectors. Datamidia is Brazil's No 3. digital, database and direct marketing company.

Copyright September 2000, Crain Communications Inc.

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