×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

FCB creates interactive unit in Germany

Published on .

HAMBURG--In line with its global operations, FCB Worldwide is merging its German below the line and internet divisions into one unit under the brand FCBi.

Hamburg-based FCB/Wilkens subsidiaries FCB/Wilkens Direct (direct marketing), FCB/Wilkens Technics (B2B) and FCB/brandnewmedia (internet) will become part of the FCBi network, already present in the U.S., Latin America, Asia and several Euro-pean markets. The unit comprises 70 employees and 23 existing clients.

FCBi's first new assignment is for Beiersdorf-owned Juevena, marketer of facial cosmetic products.

Copyright September 2000, Crain Communications Inc.

Most Popular
In this article: