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FCB creates interactive unit in Germany

Published on .

HAMBURG--In line with its global operations, FCB Worldwide is merging its German below the line and internet divisions into one unit under the brand FCBi.

Hamburg-based FCB/Wilkens subsidiaries FCB/Wilkens Direct (direct marketing), FCB/Wilkens Technics (B2B) and FCB/brandnewmedia (internet) will become part of the FCBi network, already present in the U.S., Latin America, Asia and several Euro-pean markets. The unit comprises 70 employees and 23 existing clients.

FCBi's first new assignment is for Beiersdorf-owned Juevena, marketer of facial cosmetic products.

Copyright September 2000, Crain Communications Inc.

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