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FCB has Deere in its sights for $25 mil divisional account

Published on .

FCB Worldwide, Chicago, is believed to have won the estimated $25 million account for Deere & Co.'s Raleigh, N.C.-based commercial and consumer products division. Also vying for the account was Campbell-Ewald, Warren, Mich. Chicago agencies Leo Burnett USA and DDB Worldwide had been pitching but pulled out. The incumbent was Publicis & Hal Riney. Deere and FCB didn't return calls at deadline.

Copyright September 1999, Crain Communications Inc.

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