FCB Worldwide, Chicago, is believed to have won the estimated $25 million account for Deere & Co.'s Raleigh, N.C.-based commercial and consumer products division. Also vying for the account was Campbell-Ewald
, Warren, Mich. Chicago agencies Leo Burnett
USA and DDB
Worldwide had been pitching but pulled out. The incumbent was Publicis & Hal Riney. Deere and FCB didn't return calls at deadline.
Copyright September 1999, Crain Communications Inc.