FCB to defend in Levi's jeans review

Published on .

Levi Strauss & Co. is conducting a review for its $90 million Levi's jeans USA account, which has been at Foote, Cone & Belding, San Francisco, and its predecessor agencies for 67 years. Levi Strauss said in a statement the review will not include the Dockers and Slates brands, which are also at FCB. Levi Strauss, with new senior management on its Levi's brand, is expected to name a short list of agencies by the middle of next month, with presentations and a decision early next year. FCB will defend the account.

Copyright October 1997, Crain Communications Inc.

In this article:
Most Popular