Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

FCB to defend in Levi's jeans review

Published on .

Levi Strauss & Co. is conducting a review for its $90 million Levi's jeans USA account, which has been at Foote, Cone & Belding, San Francisco, and its predecessor agencies for 67 years. Levi Strauss said in a statement the review will not include the Dockers and Slates brands, which are also at FCB. Levi Strauss, with new senior management on its Levi's brand, is expected to name a short list of agencies by the middle of next month, with presentations and a decision early next year. FCB will defend the account.

Copyright October 1997, Crain Communications Inc.

Most Popular
In this article: