FCB names Levi's account chief

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Peter R. V. Martin, 38, was named exec VP-worldwide account director on the Levi Strauss & Co. business at Foote, Cone & Belding, San Francisco. He had been senior partner, executive group director, at Ogilvy & Mather, New York, where he had run a number of pieces of Ogilvy's IBM business, including print for its strategic brand, the Internet Division and business-to-business units such as its Industry Solutions units. FCB's top account management position on Levi's has been vacant since last summer when Jack Rooney, now VP-marketing for Miller Brewing Co., left.

Copyright February 1997, Crain Communications Inc.

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