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By Published on .

The trend by West Coast creatives to form their own shops continues to snowball with three new boutiques opening.

Two creatives on Levi Strauss & Co.'s "501 reasons" campaign at Foote, Cone & Belding, San Francisco, have left to form their own shop. Ken Woodard, art director, and Tom Bonauro, design director, worked on the campaign originated by FCB's late executive creative director, Mike Koelker.


While the opening of creative shops is not unusual here, where 20 agencies have been bred from Hal Riney & Partners alone, this is the first time a small shop has sprung from FCB.

"I guess we're late in spawning," said Tom Robbins, public relations director for FCB.

Former Riney creative Chris Chaffin has also set up his own shop, taking with him the $3 million See's Candies account.

In Seattle, Jim Copacino, associate creative director at McCann-Erickson Worldwide and formerly creative director at Livingston & Co. when it had Alaska Airlines, is setting up his own agency. He is working in alliance with Wongdoody, which traces its origins to Goodby, Silverstein & Partners, San Francisco.

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