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FCB/SF forms eBusiness Strategies

Published on .

True North Communications' Foote, Cone & Belding opened eBusiness Strategies Group in San Francisco to move brand-marketing clients into the online world and help tech marketers to build brand franchises. Heading the consulting operation as director is Jane Gardner, 50, formerly exec VP-group management supervisor on Amazon.com. Dominic Whittles, senior VP-group management supervisor, succeeds her on Amazon.

Geoff Thompson, chairman of FCB, San Francisco, said while the group can go after numerous Internet accounts, the diversifying Amazon.com will block it from some. Mr. Thompson, who sees this as "an opportunity to reinvent the agency model," said there are Web opportunities in the services and financial arenas.

Copyright July 1999, Crain Communications Inc.

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