FCB/SF names exec creative director

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FCB Worldwide, San Francisco, named Rooney Carruthers, 41, executive creative director, from executive creative director, WCRS, London. FCB's San Francisco Chairman-CEO Geoff Thompson had filled the role on an interim basis; the post had been vacant since 1998. Prior to WCRS, Mr. Carruthers had worked at Bartle Bogle Hegarty, London, on the Levi Strauss & Co. account in Europe. FCB handles Levi Strauss' Dockers and Slates business and is one of the West's largest agencies claiming more than $800 million in billings. At WCRS, Mr. Carruthers will be succeeded by Leon Jaume, who worked with him as joint creative director of the shop.

Copyright January 2000, Crain Communications Inc.

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