FCB taps South African chief for senior post in North America

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JOHANNESBURG--FCB Worldwide has named the head of its booming South African affiliate to fill the new post of president-chief operating officer of FCB North America. Mike Bosman, chairman of FCB South Africa, in which the global network holds a 24% stake, moves into the New York-based post Aug. 1.

Mr. Bosman will assume responsibility for all of FCB's operations in the U.S. and Canada, including key offices in New York, Chicago, Detroit, San Francisco, Seattle, Los Angeles, Costa Mesa and Toronto.

Succeeding Mr. Bosman as Group CEO of FCB South Africa is Group Project Director Neil Van der Weele. Mr. Bosman willcontinue as non-executive chairman of FCB South Africa.

A chartered accountant and former merchant banker who flies helicopters and jet planes in his spare time, Mr. Bosman, 39, entered the advertising world in 1995 when he and some partners bought control of a Cape Town agency, renaming it Bosman Johnson. Their success in turning the agency into a leading creative force led to its acquisition by FCB Lindsay Smithers, then the country's third largest agency, and Mr. Bosman's appointment as CEO of the group.

Under Mr. Bosman's leadership, the group, now known as FCB South Africa, has diversified rapidly into other marketing activities. Its annual income rose 33% last year. The agency recently won the Fairfax Cone Award as the best creative agency in the worldwide FCB network.

Copyright June 2000, Crain Communications Inc.

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