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FCB unit to win $30 mil biotech acc't

Published on .

Biotech company Amgen is expected to award an estimated $30 million direct-to-consumer account to FCB Worldwide's FCB Healthcare, New York. FCB will handle creative and media for Neupogen, a drug that helps fight infection after chemotherapy. An Amgen spokesman said the company is in final talks with FCB. FCB declined to comment.

Copyright July 2000, Crain Communications Inc.

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