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FCB gets WebTV

Published on .

Microsoft Corp.'s WebTV Networks, Mountain View, Calif., awarded its $50 million account to Foote, Cone & Belding, San Francisco, executives familiar with the decision said Thursday morning. FCB bested finalists Ground Zero, Marina del Rey, Calif., and Ogilvy & Mather, Los Angeles. Select Resources International, West Hollywood, Calif., handled the review for WebTV, which markets devices that bring Internet access to television. Incumbent Rubin Postaer & Associates, Santa Monica, withdrew from the review earlier this month.

Copyright July 1999, Crain Communications Inc.

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