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FCB Wilkins to handle KIA pan-Euro car account

Published on .

BREMEN, Germany -- Seoul-based ad agency Han-Nin, the ad agency for South Korean car maker Kia, has asked its affiliate agency FCB Wilkens, Hamburg, to create a pan-Euro pean advertising campaign. In the past, Kia's product advertising was created by Wiesbaden based Bochen Hansa & Partner. FCB Wilken's Frankfurt office still has the contract for Spanish car maker SEAT's adverting account in Germany, which was recently extended to June 30. It appears Wilkens has little hope of holding onto the $156 million SEAT account in Europe.

Copyright March 1998, Crain Communications Inc.

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