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FCB wins Hoover

Published on .

Hoover Co., North Canton, Ohio, selected FCB Worldwide, Chicago, to handle its estimated $25 million account, after the vacuum cleaner marketer yanked the work from Euro RSCG Tatham in August. FCB was considered a long shot because Hoover has close bonds with Ralph Rydholm, who shepherded the account before retiring as Tatham CEO and who's now a consultant to J. Walter Thompson USA. Another strong contender was Leo Burnett USA, which has worked with Hoover parent Maytag Corp. for years. Jones-Lundin Associates, Chicago, handled the review for Hoover. Tatham handled the Hoover business for 11 years of strong sales but wasn't invited to participate in the review.

Copyright November 1999, Crain Communications Inc.

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