Lucent Technologies, Murray Hill, N.J., awarded a projected $50 million account to FCB Worldwide, San Francisco, for its newly named Enterprise Networks Group, a company that will be spun off later this year. The review, conducted by Richard Roth & Associates, Chappaqua, N.Y., had narrowed to FCB and Deutsch
, New York; the latter withdrew late in the week of May 8. The Enterprise Networks Group is a provider of networking technology and business communication solutions, including service and support for voice and data networks, customer relationship management, call centers and messaging. FCB, New York, and the agency's international network also will work on the account.
Copyright May 2000, Crain Communications Inc.