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FCB wins national Taco Bell project

Published on .

Taco Bell has awarded an undisclosed assignment to its field marketing agency, FCB Worldwide, San Francisco, giving it a foot in the door for the larger $206 million national account now housed at TBWA/Chiat/Day, Playa del Rey, Cal. A Taco Bell spokeswoman said the company doesn't comment on speculation, adding " TBWA/Chiat/Day is our agency.'' For the full story, see Advertising Age's July 17 issue.

Copyright July 2000, Crain Communications Inc.

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