Taco Bell has awarded an undisclosed assignment to its field marketing agency, FCB Worldwide, San Francisco, giving it a foot in the door for the larger $206 million national account now housed at TBWA/Chiat/Day
, Playa del Rey, Cal. A Taco Bell spokeswoman said the company doesn't comment on speculation, adding " TBWA
/Chiat/Day is our agency.'' For the full story, see Advertising Age's
July 17 issue.
Copyright July 2000, Crain Communications Inc.