FCC chief links PSAs, alcohol ads

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Federal Communications Commission Chairman Reed Hundt suggested asking broadcasters to run a number of responsible-drinking public service messages based on a ratio of the number of alcoholic beverage ads they air. Similar to FCC's defunct "Fairness Doctrine," Mr. Hundt said this "PSA antidote approach" might be an alternative to direct FCC restrictions on broadcast liquor ads. He also said that while his main concern is TV ads for distilled spirits an FCC inquiry would likely have to examine the effect on children of TV beer and wine commercials as well.

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