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FCC chief urges liquor ad code

Published on .

FCC Chairman Reed Hundt today urged broadcasters to lobby for an antitrust waiver enabling them to adopt an industry code aimed at beefing up the number of public service announcements TV stations air in prime time and barring ads for distilled spirits, Electronic Media reported. In a speech at the NAB convention in Las Vegas, Mr. Hundt charged that the Big 4 TV networks have been cutting back on PSA's to make room for promotional messages. The chairman also urged that the code bar liquor ads because he believes those are "too dangerous" to air.

Copyright April 1997, Crain Communications Inc.

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