FCC eases broadcast ownership rules

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With marketing groups and ad agencies sitting largely silent, the Federal Communications Commission today took a major step toward increasing media concentration by approving rules that will allow broadcasters to own more than one TV station in a market. The change could give broadcasters increased clout in negotiating with advertisers, but the American Association of Advertising Agencies said limits the FCC established would provide a "reasonable compromise." The FCC, also allowing radio and TV station ownership within a single market, restricted new combinations to large markets with numerous stations. The commission, however, let continue current arrangements in smaller markets that violate the new guidelines.

Copyright August 1999, Crain Communications Inc.

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