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FDA launches first anti-tobacco ads with $7.5 mil campaign

Published on .

The Food & Drug Administration broke its first advertising warning that storekeepers face fines for selling tobacco to minors. The $7.5 million campaign will initially run in Little Rock, Ark., and then gradually expand nationally. It includes outdoor boards, print, radio and point-of-purchase and is aimed both at the stores and the minors. Arnold Communications, Boston, handles.

Copyright February 1998, Crain Communications Inc.

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