×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

FDA opens hearings on Xenical

Published on .

Roche Laboratories' Xenical, its much-anticipated prescription weight-reducing drug, underwent its first hearing before a Food & Drug Administration advisory committee May 14. The session was the first step toward full approval for marketing, which could could come as soon as this fall. Lowe & Partners/SMS, New York, won the estimated $50 million to $60 million account.

Copyright May 1997, Crain Communications Inc.

Most Popular
In this article: