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National Ad Sales Increase by 11%

By Published on .

CHICAGO (AdAge.com) -- Total local and national revenue for the radio industry grew 7% in February 2003, compared to the same month a year ago, the Radio Advertising Bureau reported.

There was an 8% upswing in local advertising sales figures over February 2002, and a 5% increase in national, marking the 12th consecutive month of revenue gains in radio.

"February's revenue results show the on-going strength and stability of radio's localism, even in a stressful economic climate," said Gary Fries, president-CEO of the RAB.

For the year-to-date, radio rose 7% in combined local and national ad sales for the first two months of 2003. Local figures grew by 6% and national dollars shot up by 11%.

Local and national revenues are based on a pool of more than 150 markets.

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