In what portends to be the largest agreement between Madison Avenue and the online world, BBDO Worldwide's New York office has opened a hub on CompuServe. BBDO's area, called the BBDO TechSetter Hotline, will feature subscriber surveys and contests on advertising and media, information on industry news and trends, and conferences with BBDO staffers. BBDO clients will provide contest prizes.
Digital Equipment Corp. and MicroMall, an electronic mall developer, are teaming to develop interactive TV-based home shopping applications. Cataloger Lands' End is the alliance's first client. Digital and MicroMall will develop retail storefronts that can run on several interactive networks simultaneously. The first products will be launched in mid-1995.
Ventura County Cablevision, Westlake Village, Calif., will join an interactive TV test planned by ACTV and Prime Ticket Network. The test, to start in mid-1995, will let viewers choose camera angles during telecasts of basketball and hockey games and participate in educational programming. The consortium, which also includes William Morris Agency and consultancy Next Century Media, is actively courting advertisers to participate in the test.
America Online said it now has 1.25 million subscribers, up more than 250,000 from August. ... Interactive Network will enter its fifth market, Indianapolis, next month. ... Times Mirror Co.'s Los Angeles Times and Newsday opened regional hubs on Prodigy last week. ... CNN and Intel Corp. will deliver news programming over computers via a subscription service called CNN at Work. ...TV Guide On Screen, Denver, to CKS Partners, Campbell, Calif., first agency for its new On Screen Channel, a cable TV listings guide.