Federated Department Stores is launching its newest private label brand, Badge, a line of streetwear for young men, with a $3 million TV and print campaign that breaks this month. The campaign features New York Generation X street band Budo Vooba. Print will run this fall in magazines ranging from Vibe to Inline Skater. Amodeo Petti, New York, handles.
Copyright August 1997, Crain Communications Inc.