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FedEx ad case sent to FTC

Published on .

U.S. Postal Service complaints about Federal Express radio commercials were referred to the Federal Trade Commission by the Council of Better Business Bureau's National Advertising Division. The action came after FedEx rejected a second NAD request that FedEx participate in a self-regulatory review of the advertising, saying the dispute belonged in federal court where FedEx and USPS are engaged in litigation over advertsiing claims. The Postal Service had complained to NAD that the radio ads "falsely disparaged" its Priority Mail Service.

Copyright April 1997, Crain Communications Inc.

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