The advertising feud between Federal Express Corp. and the U.S. Postal Service has rekindled. The Council of Better Business Bureaus' National Advertising Division said Tuesday FedEx refused to respond to USPS complaints about FedEx radio advertising. The Postal Service charged the radio ads in question "falsely disparaged" its Priority Mail service. NAD said FedEx refused to cooperate because it is separately pursuing a federal court suit against USPS Priority Mail ads. FedEx has until March 28 to respond to NAD's inquiry or the case will be referred to government regulators.
Copyright March 1997, Crain Communications Inc.