FedEx to join Sunday delivery fray

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Federal Express Corp., Memphis, will join competitors United Parcel Service and the U.S. Postal Service in providing Sunday delivery to selected areas of the U.S., effective March 6. A FedEx spokesperson said no additional marketing is planned for the new service and that it will be folded into the company's regular ads prior to the March start-up. Industry insiders expect a Super Bowl message regarding the new service. BBDO Worldwide, New York, handles.

Copyright December 1997, Crain Communications Inc.

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