FedEx names Digitas agency for Web marketing

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FedEx Corp. named Digitas, Boston, its agency of record for interactive advertising. The agency will work with FedEx to design and implement a Web marketing campaign to increase the demand for FedEx overnight and ground-delivery services. This campaign will work in tandem with the telemarketing and direct-mail campaigns Digitas has already created for FedEx.

Copyright November 2000, Crain Communications Inc.

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