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FedEx pulls 'Oz' spot

Published on .

FedEx Corp. is moving "out of [its] scheduled advertising rotation" a spot featuring munchkins inhaling helium to raise their voices. The commercial, which debuted during the Super Bowl, had come under fire from groups concerned about the teen practice of "huffing" inhalants to get high. FedEx in a statement said the spot had "received extraordinarily positive feedback" but "in order to be more sensitive to the concerns that have been expressed, FedEx is considering revising" the "Oz" ad. BBDO Worldwide, New York, created the commercial.

Copyright February 2000, Crain Communications Inc.

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