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FedEx could become title sponsor of CART series

Published on .

Federal Express Corp. wouldn't comment on rumors in the sports marketing industry that it has signed a deal to become the first title sponsor of the Championship Auto Racing Team series of racing events next year. The three-year deal would rename the circuit the FedEx Championship Series. FedEx agency BBDO Worldwide, New York, is believed to be working on an ad campaign promoting the marketer's sponsorship.

Copyright November 1997, Crain Communications Inc.

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