The Promotion Marketing Association had sought the Justice Department's opinion to avoid antitrust issues regarding sharing the claims information with competing marketers. The association said a database showing a pattern of false claims for different marketers is often important in persuading law enforcement officials to bring cases against seemingly small-value cases of mail-order fraud.
The association said it would also take steps to ensure subscribers to the service would get information only about repeated abusers and not any "competitively significant" information. -- Ira Teinowitz
Copyright June 2001, Crain Communications Inc.