Feed Store & Lingerie |
Client: Delta Dental
Brand: Dental Insurance
Title: "Randy's Donuts"
Agency: Gardner Geary Coll, San Francisco
With business signs offering incongruous couplings like 'Feed & Lingerie,' 'Minnows & Manicures,' and 'Donuts & Legal Services,' an insurance commercial makes a point about seeking dental benefits from a specialist. But one does wonder how many consumers will, six months from now, try to remember the name of that donuts and lawyers store they saw advertised on TV.
Toyota Monster Truck Crash|
Client: Toyota Motor Sales
Brand: Tacoma Truck
Title: "King of Trucks"
Agency: Saatchi & Saatchi, Los Angeles
What happens when a Toyota Tacoma collides with a Monster Truck? In this spot, the Tacoma triumphs, flipping the Monster upside down. But the highly memorable impression the commercial creates is all fake. A very tiny text line warns the event is 'Not an actual demonstration of Tacoma's crash performance.'
Cat in the Hat|
Client: Procter & Gamble Co.
Brand: Home Cleaning Products
Title: "Cat in the Hat"
Agency: Concept One, Westport, Conn.
To handle the TV creative work for its $30 million product tie-in effort with the new 'Cat in the Hat' movie, P&G reached out to a tiny Connecticut agency, Concept One. This is the first spot from the campaign, which uses the same scenes as the movie, except adds P&G products to them.
Sloppy Candid Camera |
Brand: Photo Phones
Title: "You Love Him"
Agency: Publicis & Hal Riney, San Francisco
This spot caused a good deal of debate inside the AdAge.com editorial offices. Is the girl at the end being ironic when she says she loves the slob in the photo or does she really love him?
Not Living the mLife |
Client: AT&T Wireless
Brand: AT&T Wireless
Title: "Married Couple"
Agency: Goodby, Silverstein & Partners
Now that we've consigned the 'mLife' debacle to the trash heap, here's the replacement: Real people engaged in touching emotional moments made possible by their mobile phones. Here, a husband and wife end a squabble in teary-eyed bliss via text messaging.
Let It Flow|
Brand: Smirnoff Vodka
Title: "Shot glass"
Agency: J. Walter Thompson
There's no dialog in this vodka spot but the message is pretty clear: Let flow flow, let it overflow, and don't even worry about the ice. After all, ice just takes up good liquor space. Drink Smirnoff 'neat.'
Brand: Target and Tide
Agency: Kirshenbaum Bond & Partners
Target's prices are so low that you can do such silly things as buy enough orange bottles of Tide to turn your driveway into a aircraft landing airstrip. But watch out for those crash landings.
White Man Sings the Blues|
Brand: MCI and Michael McDonald CD
Title: "The Neighborhood"
Agency: Euro RSCG MVBMS Partners
Aging white pop singer Michael McDonald uses synthesized music to do covers of black Motown classics. What a mismatch. But MCI appears to like it and has done a deal that sells both its phone services and the new CD by the former lead singer of the Doobie Brothers.
Yeah, We Race That|
Brand: Staples Office Supplies
Title: "Cart Race"
Determined to beat each other to checkout, two harried office workers compete in a chariot-like shopping cart race through the aisles only to learn that Staples always has multiple checkouts open. Staples. That was easy.
WEEK'S MOST REMEMBERED SPOT|
Living Room Bankers
Brand: Home Loans
Title: "Game Day"
Appealing to every homeowner's fantasy of striking back at bankers, this spot features bankers groveling in consumers' living rooms. This spot received the highest consumer recall score for the period of Sept. 29 to Oct. 12 in the bi-weekly Intermedia Advertising Group survey.