Just for Feet selects S&S

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Footwear retailer Just for Feet, Birmingham, Ala., selected Saatchi & Saatchi, Rochester, N.Y., for its new $25 million to $30 million national branding campaign premiering with a spot during the 1999 Super Bowl. Just for Feet will continue its $70 million regional advertising for its nearly 300 stores through Rogers Advertising, Birmingham.

Copyright November 1998, Crain Communications Inc.

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