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Feisty AIDS ads

Published on .

American Foundation for AIDS Research, New York, launches a feisty national public service campaign with the help of Transportation Displays Inc. Jan. 1. The outdoor ads poke fun at the pope, the president and the speaker of the U.S. House with messages like "If the pope had AIDS, he'd need more than your prayers." TDI donated $2 million in ad space for a two-month run in 17 cities, and AmFar is negotiating with national magazines as well. Ads were done by the in-house staff of shoe marketer Kenneth Cole, who is on the AmFar board.

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