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FERRARI PARTNERS WITH LUXURY LEATHER BRAND TOD'S

Published on .

ROME -- Sports car super-brand Ferrari and luxury leather goods maker Tod's have agreed to a joint marketing accord, with the first products going on sale in May. It's Ferrari's first significant long-term co-marketing deal with an apparel company.

A $250 pair of classic leather moccasins with a small Ferrari logo will go on sale in the first half of the year, but the companies say that the full line won't be unveiled until November. Once the full line is available, it will be sold at more than 300 Tod's and Ferrari outlets in Europe, North America and Asia.

Though Ferrari is the better known of the two names, Tod's has a denser retail outlet network. The company markets its products under the names Hogan sports shoes, Fay clothing, Church shoes and Chaney shoes.

The companies have not yet decided on an advertising strategy for the jointly marketed products, a spokesman said.

Copyright March 2001, Crain Communications Inc.

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