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Fewer commercials during Olympics

Published on .

NBC Sports President Dick Ebersol said that NBC's coverage of the Atlanta Summer Olympics will have less than 9 minutes of network commercials per hour, down from 10 minutes per hour during the 1992 Games in Barcelona. Mr. Ebersol said NBC has already sold $675 million in advertising time at rates that have risen to $500,000 per spot. With revenues above projections, NBC will use unsold time to show more events, he said. NBC, with a $60 million contribution from affiliates, paid $456 million for the broadcast rights to the Games and will spend $100 million more on production.

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