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Fewer kids recall anti-drug ads

Published on .

The Partnership for a Drug-Free America, unveiling its annual survey of drug usage by kids, cited decreasing media support for its anti-drug public service messages. In revealing that drug use by fourth, fifth and sixth graders had doubled to 4%, the Partnership said it saw sharp drops in the number of children reporting they had learned a lot about the dangers of drugs from TV commercials, news programs or shows with anti-drug themes, compared with figures from three years before.

Copyright March 1997, Crain Communications Inc.

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