'FHM' boosts frequency

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FHM, Emap's entry into the U.S. lad book market dominated by Maxim, will move to monthly publication with its September issue. FHM launched in February as a every-other-monthly; like Maxim, the title originated in the U.K. The rate base for the September issue is 400,000, which will rise to 750,000 in January. At launch, FHM's rate base was 225,000.

Copyright August 2000, Crain Communications Inc.

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