Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Fidelity breaks new Powerstreet ads

Published on .

Fidelity Investments, Boston, today kicked off a flight of celebrity-studded commercials for Powerstreet online trading @ fidelity.com, its online stock brokerage. The spots feature celebrity pairs such as magicians Penn & Teller and astronaut "Buzz'' Aldrin with home improvement guru Bob Vila. The ads, from Gotham, New York, are part of a launch campaign for Powerstreet, estimated at up to $50 million. The push--including TV, print, online and outdoor advertising--broke Sept. 25 with teaser ads.

Copyright October 1999, Crain Communications Inc.

Most Popular
In this article: