Fidelity launches new campaign

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Fidelity Investments is running a new, integrated marketing campaign for its new Fidelity Roth individual retirement account. Cable and network TV, handled by Hill, Holliday, Connors, Cosmopulos, Boston, broke Feb. 16. Print breaks Feb. 23. The tag: ``Retire with more.'' Billings weren't disclosed.

Copyright February 1998, Crain Communications Inc.

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