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FIDELITY HAS NEW POWER ON WALL STREET

Published on .

Workers furtively place a new sign -- Power Street -- atop a Wall Street sign in a teaser spot for Fidelity Investments' revamped online stock brokerage. The new Powerstreet online trading @ fidelity.com, developed in an alliance with Lycos, offers a suite of financial planning and trading tools through Fidelity's Web site (www.fidelity.com). Gotham, New York, created the Powerstreet campaign for Fidelity, with spending estimated at up to $50 million. It includes TV,
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