FIESTA BOWL RECRUITING TITLE SPONSOR FOR '96

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A selection of upcoming events and properties seeking sponsors.

The Fiesta Bowl, Tempe, Ariz., seeks a title sponsor for the first official face-off between the two top ranked teams in the College Football Bowl Alliance on Jan. 2. The game will be televised live on CBS-TV during prime time. Raycom, Charlotte, N.C., coordinates. Contact: (212) 302-4072.

National Black Expo Birmingham (Ala.), seeks a title and co-sponsors for its second annual exposition scheduled for Sept. 30 and Oct. 1 at the Birmingham Jefferson Convention Center. The African-American owned and operated expo offers on-site product promotion and sampling, plus coupon and premium distribution with educational and entertainment activities targeting youths and consumers. Sponsorship costs range from $5,000 to $10,000. National Black Expo, Chicago, coordinates. Contact: (312) 949-9440.

Professional Road Cycling Team and Professional Mountain Bike Team seek 1995-96 sponsorship for participation in bicycle racing events leading to qualifying events for the 1996 Summer Olympic Games. Title sponsorship for the Road team is $1.8 million; co-sponsorships begin at $500,000. Title sponsorship for the Mountain team is $800,000; co-sponsorship begins at $300,000. Jim Fogg Consulting, Boulder, Colo., coordinates. Contact: (303) 443-7057.

White Nights International Cultural Festival, St. Petersburg, Russia, is booking sponsors for its fifth annual music event slated for June 8-11, 1996. The fest is expected to draw 350,000 to 500,000 people and will be televised inside Russia and in some international markets. Sponsorship includes on-site presence, with costs ranging between $25,000 and $500,000. Apple Computer and Philip Morris Cos.' Marlboro brand previously participated. Comspan, Santa Monica, Calif., coordinates. Contact: (310) 394-0010.

The New York City Marathon Expo is racing to line up sponsors for a four-day free exposition surrounding the Nov. 12 race. The commercial, educational and entertainment expo, to be held Nov. 8-11 at the New York City Coliseum, is expected to draw 30,000 registered runners and 30,000 spectators. Sponsorship prices begin at $2,200. New York Road Runners Club, New York, coordinates. Contact: (212) 423-2289.

U.S. Women's National Team Gymnastics Training Center, Colorado Springs, Colo., wants to link with five additional corporate sponsors at prices ranging from $10,000 to $25,000 for its facility for athletes training for the 1996 Summer Olympic Games. Sponsorship includes on-site presence plus promotion opportunities at various gymnastics events to be televised in network and cable TV. John Hancock Mutual Life Insurance Co., New York, is already participating. The effort is coordinated in-house. Contact: (719) 260-1893.M

Kate Fitzgerald coordinates Events & Promotions. Reach us by fax at (312) 649-5331 or e-mail address K8FITZ@aol.com.

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