Marketers Face Moment of Truth As Retailers' Lines Soar to Historic Sales High
BATAVIA, Ohio (AdAge.com) -- Package-goods brands face their greatest crisis and strongest threat from private label since at least the early 1990s. And that's the good news.
K-C, MediaVest Among Those That Define It as a Legitimate Brand Builder
BATAVIA, Ohio (AdAge.com) -- When Nielsen put its shopper-marketing measurement system Prism on indefinite hiatus last month, it raised a scary question, considering the medium's double-digit growth rates and the number of agencies and resources that have sprung up to support it: Just what is shopper marketing, anyway?
Shoppers Are Using Cash Instead of Credit and Cutting Back Across Categories
NEW YORK (AdAge.com) -- This new economic environment is shaping spending patterns in ways we've never seen before. So what's a marketer to do? Get to know the recession shopper.
The Keys to Winning at Retail: Spend, Target and Emphasize Value
NEW YORK (AdAge.com) -- With the economy in a tailspin, the retailers that are flourishing -- and floundering -- may surprise you.
To Ensure Survival, Trade Trends for Tried-and-True Fundamentals
Businesses in all sectors are struggling in today's tough economic climate. The retail industry looks particularly grim. AlixPartners, a Michigan turnaround-consulting firm, estimates that more than a quarter of all large retailers are at significant risk of filing for bankruptcy or facing financial distress.