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Fila adds baseball shoes

Published on .

Fila USA, Hunt Valley, Md., which has built its brand with hot basketball products, will break a spot on Feb. 1 from FCB/Leber Katz Partners, New York, in support of its new baseball turf training shoe, Determination. The spot features Major League Baseball star Eddie Murray and will run on ESPN, Fox and MTV: Music Television. Fila also is trying to break into college licensing, and hopes to have sponsorship deals with several major universities by yearend.

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