Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Fila consolidates $80 mil budget at Omnicom shops

Published on .

Italian sports shoe and apparel marketer Fila Holding has consolidated its $70 million to $80 million global advertising budget at Omnicom Group agencies BDDP@ TBWA, Paris, a member of the TBWA Worldwide network, and Merkley Newman Harty, New York, as expected. Incumbent Leo Burnett Co., Chicago, and Havas-owned Hemisphere Droit, Paris, also competed. Previously, the business was spread among several local shops. The company aims to unveil a new U.S. campaign in January.

Copyright December 1999, Crain Communications Inc.

Most Popular
In this article: