Fila laces up deal with star NBA draft pick

Published on .

Fila USA has beaten out Converse, Nike and Reebok International for the endorsement from the plum of this year's National Basketball Association college draft: Philadelphia 76er Jerry Stackhouse, a 20-year-old standout from the University of North Carolina. Fila will introduce a line of basketball shoes endorsed by the player in February called the Stack Mid, supported with TV, print and in-store advertising from FCB/Leber Katz Partners, New York.

In this article:
Most Popular