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Fila to launch site

Published on .

Fila USA is launching its first e-commerce-enabled Web site on May 21, selling footwear and apparel. The site was designed by Lyons Marketing Communications of Wilmington, Del. Kiwi Consulting, San Francisco, did the Web development. To promote the site, Fila's giving away trips to several major basketball, golf and skiing sporting events. Fila President-CEO Jeff Epstein said it expects the site to represent a small percentage of its overall sales. It's donating a percentage of its online sales to the nonprofit Ulman Cancer Fund for Young Adults.

Copyright May 1999, Crain Communications Inc.

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