Fila Holdings will narrow the list of agencies for its $40 million worldwide review this week, as the athletic shoe and apparel maker's marketing officials gather in Italy to review proposals. According to executives close to the company, agencies pitching include J. Walter Thompson Co., BBDO
Worldwide, Euro RSCG Worldwide
and another, unnamed European-based shop. Also, TBWA/Chiat/Day
and Merkley Newman Harty, two Omnicom Group agencies, are collaborating.
Copyright October 1999, Crain Communications Inc.